FreeCreditReport.com has done a great job with their marketing—it’s hard to come up with a company that’s created more memorable ads recently. People are paying attention to their ads, sharing them on social sites and singing along.
The problem is, the credit reports aren’t free at all. When you get your “free” credit report, you are agreeing to a trial membership in Triple Advantage Credit Monitoring, but if you fail to cancel your membership within the 30-day trial period, you’ll be billed $12.95 per month from that point forward.
The company has been slammed for this practice, and it’s defense has been they have included the following disclaimer at the end of their ads: “Free credit report requires enrollment in Triple Advantage.”
Still, it’s so fast, you can barely understand it, and it’s often cut off in transition to other ads or programming.
Is the disclaimer enough?
Is FreeCreditReport.com responsible or not?
Comment below to weigh in.