Trendhunter did my homework for me today and compiled a four minute collection of shocking ads that will leave you asking the question, “How far is too far?”
You won’t want to view this in front of small children or your boss. It features fake lesbians, phony murder scenes, employees getting punched in the face in slo-mo and some naughty videos that speak for themselves.
As advertisers get more desperate to break through, shockvertisers are getting more extreme on every level.
Some of these campaigns have resulted in complaints, injury and legal action. Others have alienated a significant proportion of the audience they were trying to reach.
All that said, shockvertising does something safe marketing seldom can: It breaks through, drives word of mouth, and often goes viral.
So, is shockvertising is Responsible Marketing or not?
Comment below to weigh in.