Responsible today. Irresponsible tomorrow?

Responsible Marketing is relative, isn’t it?

Take a look at the following cigarette ads from When Doctors, and Even Santa, Endorsed Tobacco in the New York Times:

These ads weren’t objectionable then, even though they were deceptive. Today they’d be considered outrageous.

The fact is, Responsible Marketing is a moving target. What’s responsible today, may not be tomorrow, and vice-versa.

There are restrictions on tobacco and alcohol advertising today. What’s next: Sex aids? Pharmaceutical ads? Political advertising?

Or will the racy ads of Europe make their way to America?

I’d love to hear your take.

Comment below to weigh in.

Subscribe to this feed.

Join the discussion One Comment

Leave a Reply