Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens when you are able to stay curious.
Here’s what Seth Godin has to say about it:
How long has it been since you’ve allowed yourself to be curious?
Afraid of doing something really different with your marketing? Don’t be:
The safest thing to do is risky.
And the riskiest thing you can do is play it safe.
Take a break from ordinary today. Allow yourself to be curious.
Start by asking yourself, where have you seen creativity lately, real creativity? The kind that makes you want to run out and tell someone about it?
Tell me about it. Tell us about it.
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