When I was a boy, a trip to JCPenney for school clothes was like a trip to hell. Their clothing was so—Penneys, and though I was able to persuade my parents to let me shop where the cool kids shopped when I got older, I still avoid the store today.
I can’t tell you what it’s like inside the store today, but with a hat tip to their ad agency Saatchi and Saatchi, some of their new adverts are quite good.
In fact, I’ve been sucked into a few of their T.V. ads that held me to the very end. When I learned they were for Penneys, I wasn’t sure if I felt good for JCP since they had improved or if I thought the ads misrepresented the “real” JCP I knew (over 30 years ago).
I find the video entertaining and particularly well done, but it’s yet another example of the way advertising portrays and reinforces the stereotype that all men are idiots.
I’m a husband that struggles to find his wife the right gift and I’m not offended, but some in the blogosphere are.
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