Names made to stick

We create memorable names using a strategically responsible approach to company, product and service naming.

Our Approach

We start with sound positioning. If it’s unique and meaningful, we’ll run with it. If it isn’t, we’ll help you develop company or brand positioning that is. Next, we develop weighted strategic criteria so we invest our time in the appropriate areas. We’ll create a naming brief incorporating your positioning, key messaging, brand character, tone and personality and more and share it with you. Naming doesn’t start until we agree upon the content of this brief. Brainstorming using at least a dozen creative inspirations, we’ll come up with over one hundred name concepts. Initial filtering shortens the list to 20-30 options. Domain name and a cursory trademark search are applied to assure the name is available and protectable. Strategic scoring is applied to help determine the finalists.

The Deliverable

3-5 shiny new name concepts are presented in an interactive session that helps clients pick the name that’s best for them.

Clients

Here are some companies that Outsource Marketing has helped name:

Affecta
Airplay by CoKinetic
Apulent
B+C Telecom
Bajillion
BancLab
BARK
Bluejack Systems
Bold Eats
Cascade Valley Hospital

CablePoint
CFO to Grow
CIO>Trust
City to City Moving
Crosspoint Academy
Daseke
Fairplay Funding
F3 – Farmer’s Insurance
Flex Physical Therapy
Interplay IT
iTelework

Forensa
Greenpoint Landscaping
Marimn Health
Perforex
Persnickety
SpiceCare
Switch Healthcare
Together Center
RoofCorp
VirginRail
Zoom Home Inspections

Interplay featured project

Featured Project

Interplay (formerly BDPNetworks) came to Outmark with one objective: grow. The Outmark team rolled up their sleeves to establish positioning (“hands-on IT”), renamed the company, and put together a comprehensive marketing strategy.

See the work

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