Names made to stick
We create memorable names using a strategically responsible approach to company, product and service naming.
Approach
We start with sound positioning. If it’s unique and meaningful, we’ll run with it. If it isn’t, we’ll help you develop company or brand positioning that is. Next, we develop weighted strategic criteria so we invest our time in the appropriate areas.
We’ll create a naming brief incorporating your positioning, key messaging, brand character, tone and personality, and more and share it with you. Naming doesn’t start until we agree upon the content of this brief.
Brainstorming using at least a dozen creative inspirations, we’ll come up with over one hundred name concepts. Initial filtering shortens the list to 20-30 options. Domain name and a cursory trademark search are applied to assure the name is available and protectable. Strategic scoring is applied to help determine the finalists.
Deliverable
3-5 shiny new name concepts are presented in an interactive session that helps clients pick the name that’s best for them.
Clients
Here are some companies that Outsource Marketing has helped name:
Affecta
Airplay by CoKinetic
Apulent
Aquafinity
B+C Telecom
Bajillion
BancLab
Bark Consulting
Bluejack Systems
Bold Eats
Cascade Valley Hospital
CablePoint
CFO to Grow
CIO>Trust
City to City Moving
Crosspoint Academy
Daseke
Fairplay Funding
F3 – Farmer’s Insurance
Fixxi
Flex Physical Therapy
Forensa
Interplay IT
iTelework
Greenpoint Landscaping
Marimn Health
Perforex
Persnickety
SpiceCare
SwimQwik
Switch Healthcare
Together Center
RoofCorp
VirginRail
Vivid Co.
Zoom Home Inspections
Featured Project
Interplay (formerly BDPNetworks) came to Outmark with one objective: grow. The Outmark team rolled up their sleeves to establish positioning (“hands-on IT”), renamed the company, and put together a comprehensive marketing strategy.
