Our goal is to deliver strategic, seamless and sustainable marketing, and our Marketing Integrators are are a big part of the way we make “strategic” and “seamless” work.
Here’s what they do:
- They integrate marketing disciplines. Instead of working with a bevy of uncoordinated, à la carte resources (and dealing with all the associated hassles and communication challenges) our clients work with one Marketing Integrator that seamlessly manages branding, naming, advertising, PR, direct marketing, sales promotion, social media, events, collateral and web development, printing, photography, copy writing, promotional items, and just about everything else marketing-related.
- They help integrate logic, magic and measurement. The Marketing Integrator plays a central role from research, strategy and planning—to creative execution—to reviewing and managing results.
- They integrate our Outsource Marketing team into our client’s company. We’ve been called an “outside-in” marketing department because we provide the objectivity of outside counsel with the connectedness of an in-house team.
- Most importantly, and the main reason why they have the Marketing Integrator title, they help integrate the wishes, wants, needs and desires of our clients’ customers into our clients’ companies. This is the core goal of IMC.
To my knowledge, Outsource Marketing is the only place you can find someone with the “Marketing Integrator” title, but you don’t need us to improve your marketing.
While we’d obviously be happy to help, you really just need to find a talented and disciplined marketing field general that understands IMC and knows which tools to use and when—and has a good book of high-quality resources they can rely upon. They are a rare breed, but they’re out there.
If you find one and don’t hire them, send their resume to me.
So, how many marketing vendors are you managing right now?
Comment below to weigh in.