Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action.
The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing.
Call it the tipping point, but today I received an email from David Plouffe, Obama’s campaign manager, offering me the opportunity to “be the first to know,” about Obama’s VP selection—via SMS.
By texting the word “VP” to 62262 on a mobile phone, you can learn the news first too.
Is SMS messaging part of your marketing mix?
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