Obama’s marketing prowess continues to impress

Barack Obama is using SMS to announce his VP selection

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action.

The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing.

This isn’t news. Obama’s marketing prowess has been covered again and again by bloggers and traditional media alike so I’ve tried to avoid joining the chorus of oohs and aahs.

Call it the tipping point, but today I received an email from David Plouffe, Obama’s campaign manager, offering me the opportunity to “be the first to know,” about Obama’s VP selection—via SMS.

By texting the word “VP” to 62262 on a mobile phone, you can learn the news first too.


Is SMS messaging part of your marketing mix?

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Image derived from photos via Apple, Barack Obama