It’s fun to be good.

Remember when marketing was fun? The new logo? The smell of fresh ink on your new business cards? Seeing your company in the news or your ad in print? Cool swag? Lots of new, happy customers? Double or even triple-digit growth? And of course, great ROI?  

Well, folks, the thrill is back.

Introducing Outmark, from Outsource Marketing, the marketing outsourcing pioneer founded in 1997. Outmark offers clients fully integrated marketing services and a proven way to achieve strategic, seamless and sustainable results, on-demand. 

We love tackling the heavy lifting of marketing, but having fun is our #1 value. So we only pick employees, partners, and clients who are really good at what they do, but don’t take themselves too seriously. Mix ‘em all together, and you know whatcha get? You have a heckuva lotta fun doing some kick-ass marketing, that’s what. 

Are you ready to make marketing the fun part of running your business? 

Smiling is my favorite. I’m ready!

Planning and doing and reviewing, oh my!

PLAN: Assessment + Planning

We’ll review your goals, your KPIs, what’s worked and what hasn’t. We’ll target the customers you can serve most profitably—and search out the best ways to reach them. Our strategies are based on rock-solid research and analysis that includes:

Target markets

The customers most likely to want what you offer. The segments you can serve most profitably. Approaches that will deliver higher margins. When you outsource your marketing with Outmark you can outmaneuver your competitors.

Marketing objectives

The specific behavior changes that will produce the business results you’re looking for. With numbers attached, because you get what you measure.

Positioning

The best way to position your organization that clearly defines your differences—and helps people understand why those differences matter to them.

Communication strategies

Messages that will compel your target audiences to re-think your product or service and change their behavior.

Contact strategies

The most effective ways to convey your messages to the most productive audiences.

Measurement

The methodology and tools to measure what’s working and what isn’t, mapped to your organization’s key performance indicators.

DO: Marketing Management + Execution

Hiring, training, managing, and retaining talent can be a pain in the bootay. As an Outmark client, you’ll have your own marketing integrator. Your custom-built marketing team will be made up of people who love what they do, know what they are doing, and know how to work together. Schwing!

Our creative work is bold and brave and a whole lotta fun. It has to be to break through the clutter and get you noticed.

Advertising
Communications audits
Company and product naming
Competitive analysis
Copywriting
Corporate identity
Crisis communications
Direct marketing
E-mail marketing
Environmental design
Event planning and management

Graphic design
Inbound marketing
Internal communications
Internet marketing
Market research
Media planning and buying
Multimedia development
New product/service development
Packaging design
Photography
Positioning and message strategy

Print and broadcast production
Public relations
Sales materials and presentations
Sales promotion
Search marketing including SEO and pay-per-click
Social media marketing strategy
Social media training
Video and audio production
Website, blog and application development

REVIEW: Review + Respond

We regularly review measurables and discuss what’s worked and what hasn’t, incorporate that learning into our planning, and then apply it the next time around. Learnin’ is fun!

AutoVenture

Outmark’s expertise has given us a clear idea of who we are, and a focused, cohesive marketing plan to follow, which will lay the foundation for the next 30 years. In addition to the thorough job they do, they make the work fun.

Our marketing meetings feel more like get-togethers with friends, there is always a lot of laughter mixed in with great ideas.

Mike Strandoo, Owner, AutoVenture

Paccar Leasing Company

Whether it’s strategy, print design, web development or branding, Outmark is the one-stop shop for anything marketing.

Brian Degenstein, Paccar Leasing Company

Talus

Outmark: You hit it out of the park! Your professional team and the ease of working with you all has been a real joy for me.

Michele Kemper, Talus

Choose fun.

Having fun is our #1 value.

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