Believe in evolution? That’s your business.
Let’s talk marketing—the evolution of church marketing.
For obvious reasons, a lot more people will go to church today and tomorrow than usual. But religious institutions aren’t just looking for members in December.
More and more churches are realizing that a good location and word-of-mouth alone won’t always fill the pews.
So they’ve resorted to—gasp!—marketing, and some of it ain’t half bad.
The ad was produced by Gotham, the agency serving corporate clients such as Remington, Newman’s Own and Lufthansa—and it shows.
Their campaign bridges television, radio, web and outdoor. Here’s a phone booth ad:
Mosaic Seattle, a local church near my home in Issaquah, WA is no stranger to offbeat marketing: Many services are thematically packaged, and feel more like a movie or event promotion than something you’d see for a church. All of pastor Barry Odom’s services are recorded and available as podcasts, and I have a number of their printed pieces in our ‘idea box’ at Outsource Marketing exemplifying interesting print communications executions.
Mosaic realized that a lot of people only make it to church once a year—Christmas, so instead of promoting one service, they promoted four related ones:
This is smart marketing regardless of category. Get people to come more than once, and you might get them to form a habit.
So, what are your thoughts about the evolution of church marketing?
Photo of phone booth credit: New York Times