This Is Different | The Outmark Playbook Archives

This Is Different | The Outmark Playbook

July 8, 2026

The difference between outsourcing tasks and outsourcing marketing

Most companies aren’t shopping for marketing outsourcing. They’re trying to solve a problem. They need…

Patrick Byers

This Is Different | The Outmark Playbook

July 8, 2026

The biggest reason marketing outsourcing fails

Most companies don't arrive at marketing outsourcing on their first attempt. By the time they…

Patrick Byers

This Is Different | The Outmark Playbook

July 8, 2026

If you’re thinking about outsourcing marketing, read this first

Before we get started, let’s acknowledge something obvious: you’re reading this on the website of…

Patrick Byers

Illustration of a thoughtful professional woman—a Marketing Integrator bringing clarity to complex marketing efforts.

This Is Different | The Outmark Playbook

May 11, 2026

Why you need a Marketing Integrator

Marketing’s always been messy. Now it’s just way faster. It didn’t “get” complicated. It’s always been complicated. When we started in 1997, you were fighting for talent, posting help-wanted ads…

Patrick Byers