Branding built to last

Rockland Manufacturing

Strategic planning   Positioning   Branding   Graphic design   Content marketing  Message strategy   Website design and development  Event design   Email automation   Lead generation   Swag



Rockland approached Outsource Marketing with a clear vision—to centralize and elevate their marketing endeavors. As a trailblazing leader in the equipment attachment industry, we aimed to refine their branding, messaging, and cross-selling strategies. Our work included comprehensive strategy, website development, promotional merchandise, event marketing, and more.



A fresh look

Our goal wasn’t to reinvent the wheel with Rockland’s brand but to enhance it with a fresh touch, building on its strong existing foundation and reputation. 

So, how’d we do it?

We began by fine-tuning logo variations, introducing new shades to enhance their color palette, and refining other key elements. Then, the Outsource Marketing team hit the field for a photoshoot at various Rockland sites, capturing dynamic videos and still images showcasing Rockland’s products in action. This added visual strength to the brand and gave us a firsthand look at how Rockland empowers its customers to “do more.”

Website revamp

 Rockland’s refreshed brand seamlessly translates to its new website, designed and developed by the Outmark® team to be a user-friendly digital hub. Beyond a typical product showcase, the website features images from our photoshoot and provides in-depth information on Rockland’s vast product range and dealer services. We’ve spiced up their online quote process with a personalized journey form, guiding users through tailored questions for more effective follow-ups by Rockland’s sales team.

And that’s just the beginning. This website is built to be an extensible hub for case studies, blogs, and other valuable resources, such as lead-driving campaigns,  for a promising digital future for Rockland Manufacturing.

Up close and personal

When Rockland Manufacturing took center stage at CONEXPO, Outmark® was pivotal in ensuring they were show-ready. We collaborated with the Rockland team to design an engaging booth layout that highlighted the functionality and innovation of Rockland’s offerings and created an inviting environment for meaningful conversations. 

The result? A cohesive and immersive experience that directly puts information about Rockland’s products into show attendees’ hands. The successful participation in CONEXPO reinforced Rockland’s industry presence and demonstrated the seamless integration of its refreshed brand across various marketing channels.

Get swaggy swag

Where’s the fun in a new brand if you can’t show it off? Having launched at CONEXPO and showcased with an up-to-date website, it was time to put Rockland Manufacturing’s positioning and identity directly into customers’ hands. Outmark® curated a catalog of high-quality swag that reflects their brand ethos and ties into their values. Together, Rockland and Outsource Marketing carefully selected each item, from stylish apparel to useful accessories, to fit the individual needs of its employees and customers. Keep your eyes peeled–you might spot Rockland’s brand “in the wild.”