Choosing a marketing outsourcing partner isn’t just a checklist item—it’s a big, strategic decision. You’re not hiring a vendor; you’re choosing a partner who will shape your brand, drive your strategy, and work as an extension of your team.
Here’s how to choose your marketing outsourcing provider wisely—and confidently.
Do they have a compelling portfolio?
Browse through the work on their website and any samples they provide. Is the work creative and visually interesting? Do you believe they can dramatically elevate your brand? Will it break through the clutter? This is a big decision, and you have the right to feel inspired. See the kind of work we do in our portfolio.
Who are their clients?
Is their client list full of companies you admire, or names you’ve never heard of? They show who trusts them, and what kind of complexity they’ve handled. Look for recognizable names (not just the big guys), long-standing relationships, and industries you respect. It’s a fast track to knowing whether they can help you build your business.
How strong is the cultural fit?
You know your company’s values, culture, and vision. Does this marketing outsourcing firm seem like they reflect a similar mindset and value system? Do you think they can understand, respect, and evangelize your viewpoint?
Is the marketing outsourcing partner a domestic company?
You may have received solicitations from offshore companies offering marketing services, often at rates that seem too good to be true. And indeed, these rates often come with unplanned overhead. Additional meetings during off hours may be necessary due to time differences, and there is the potential for language barriers.
What is their strategic process?
When you speak with a prospective marketing outsourcing partner initially, ask questions about their strategic process. Does it make sense to you? Are their recommendations based upon consumer insights? Be wary of the quick, low-cost ‘workshop’ meant to get you signed up quickly. Planning a year or more of marketing requires a modest investment in time and money. Look for a thoughtful process that seems grounded and practical. For fun, learn how our Marketing Integrators put strategy at the center of everything we do.
Can the marketing outsourcer deliver consistently over time?
Marketing is a long game—and not everyone’s built for it. The barrier to entry is low, and we’ve watched countless “outsourced marketing” shops come and go. But staying power speaks volumes. We’ve been around since 1997, not just surviving downturns, but helping clients navigate them. That kind of consistency? It’s earned. And it shows up in the way we show up. Every time.
How do you feel when you talk to them?
Chemistry counts. When you talk to them, notice how you feel. Are they really listening? Do they communicate thoughtfully and with respect? Do they sound like they believe in their capacity to execute well? This will be a significant and potentially long-term relationship, so make sure you feel comfortable with their communication.
Do you think they can make marketing fun?
Marketing is supposed to be the fun part of growing a business. Great creative and a solid strategy with a marketing outsourcing partner can transform your marketing and bring back the fun. After reviewing their work and speaking with them, ask yourself if you think you’d enjoy working with them. Building marketing mojo has never been more challenging, so chemistry is key. Find a partner you’ll love working with. Oh, and it’s true, we trademarked our tagline, It’s fun to be good.
