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Outsource Marketing receives recycling award for fourth consecutive year

By June 24, 2010 No Comments

Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year.

Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients:

Outsource Marketing is a fourth-year Best Workplace that is building on past recycling and waste reduction efforts. In 2009, Outsource Marketing rebranded their business to better reflect its responsible approach to business and marketing. Most messaging is done electronically at Outsource. Instead of printing letterhead, notecards and envelopes that might go to waste, the new brand made it possible for it to print small, customized quantities in-house as needed. Old letterhead stationery was turned into notepads. A series of videos were also created to focus on recycling in the workplace.

Outsource Marketing’s printed collateral system consisting of a folder, mini-brochure and multiple insert sheets and cards was replaced by a customizable brochure that is printed and bound in-house using plain string. It has also been formatted so it looks great when delivered digitally. Outsource Marketing has increased its use of collaborative online tools, video conferencing, instant messaging and other technologies to increase waste-free communications. Each staff member has signed a “green pact,” promising to reduce, reuse and recycle where possible. In addition, Outsource Marketing continues to implement responsible, green marketing efforts for its clients.

Advice to others: “A project without a leader won’t get done. Appoint a ’green czar’ to lead initiatives and provide support to develop an empowered group. Take a look at marketing materials with an eye toward waste reduction. “

Would you like your organization to be a bit greener? Contact us and we’ll be happy to share a few tips with you.

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