Responsible Marketing

Responsible gifting: How gift cards are green

By December 5, 2012July 23rd, 2020No Comments

Ever get something you didn’t want for the Holidays? Yeah, me too. Have you returned every gift you didn’t like? Yeah, me neither.

Unwanted gifts take space in your life and are eventually given to charity or end up in the landfill.  Add the wasted box, wrapping paper, ribbon and shipping and it’s clear why I’m a fan of gift cards.

Apparently, I’m not alone: According to a 2012 study conducted by the National Retail Federation, gift cards top Christmas wish lists nationwide. Here’s a nice little infographic with a few stats that might surprise you.

Holiday Gift Card Survey 2012 - MyPoints

Source: Holiday Gift Card Survey 2012 – MyPoints

 

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