Absolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to include most of the American southwest as part of Mexico.
Although the ad was only run in Mexico and was meant to be taken tongue-in-cheek, U.S. consumers threatened boycott and Absulut apologized and yanked the ad.
Our immigration problems are real, but am I missing something?
If Molson created an ad that usurped the Pacific Northwest into Canada, I’d think it was funny. I wouldn’t boycott Molson.
But according to a poll in the L.A. Times, I’d be in the absolut minority if I lived in Southern California:
So what do you think?
Is Absolut’s ad responsible or not?
Comment below to weigh in.
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Inspiration for this post came from Deston Nokes on Twitter. Thanks, Deston!