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Thinking smarter is creative #CreativeSummer14

By July 2, 2014 July 3rd, 2014 No Comments

IBM’s Smart Ideas for Smarter Cities¬†campaign created “ads with a purpose” by adding unexpected functionality, turning them into a bench, a ramp and weather shelter. Whether it was a curve or a bend, the simple idea helped the people of the cities in so many ways.

Check out the video that explains their smart idea!

#CreativeSummer14 – Day 12/93

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