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So you did your due diligence by investing in marketing strategy. You’ve done your research, have a plan, and know how you want to manage it. But what about creative execution?

Developing strategy without investing appropriately in great creative is like building a perfect campfire and never lighting it.

We’ve seen our fair share of good ideas executed poorly. So poorly that the original message gets lost and we’re brought in to find it. Here’s a cheesy (but on the mark)¬†video showing how a powerful, yet simple message can get lost due to poor creative execution and project leadership.

Have you seen any¬†creative lately that makes you throw up a little in your mouth? We’d love to see it. The creative. Not the vomit.


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