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Why you need a Marketing Integrator

By July 15, 2020October 22nd, 2020One Comment

You can probably tell we’re Integrated Marketing Communications fans so maybe it’s no surprise that one of our central positions at Outsource Marketing is called a “Marketing Integrator.”

Our goal is to deliver strategic, seamless, and sustainable marketing and our Marketing Integrators are a big part of the way we make “strategic” and “seamless” work.

Here’s what they do:

  • They integrate marketing disciplines. Instead of working with a bevy of uncoordinated, à la carte resources (and dealing with all the associated hassles and communication challenges) our marketing outsourcing clients work with one Marketing Integrator who seamlessly manages branding, naming, advertising, PR, direct marketing, sales promotion, social media, events, collateral and web development, printing, photography, copywriting, promotional items, and just about everything else marketing-related.
  • They help integrate logic, magic, and measurement. The Marketing Integrator plays a central role from research, strategy, and planning — to creative execution — to reviewing and managing results.
  • They integrate our Outsource Marketing team into our client’s company. We’ve been called an outside-in marketing department because we provide the objectivity of outside counsel with the connectedness of an in-house team.
  • Most importantly, and the main reason why they have the Marketing Integrator title, they help integrate the wishes, wants, needs, and desires of our clients’ customers into our clients’ companies. This is the core goal of IMC.

To our knowledge, Outsource Marketing is the only place you can find someone with the “Marketing Integrator” title, and we think you’ll love the benefits of our unique approach.

Want to learn more? Schedule a free consultation or check out our work.

Originally published on August 22, 2008. Revised on July 15, 2020.

Join the discussion One Comment

  • Wonderful piece. I hope this really reaches a plethora of the target audience as it is exactly what I implement with my firm, Vertical Insight.

    One of my specialties is research and development of Integrated Marketing Plans. Too many SME’s still don’t seem to grasp the concept that it’s just wasted advertising funds if the mediums used for marketing and promotion are not integrated to suit 1) their target market and 2) their company image.

    IMC ss like a number of smaller puzzles with various size pieces that must be put together by a strong mind. And then those smaller puzzles eventually combine and make the larger puzzle that most don’t even realize can be construed.

    Well I’m off to get back to my work. Thanks so much for the great read. Keep in touch.

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