Our goal is to deliver strategic, seamless, and sustainable marketing and our Marketing Integrators are a big part of the way we make “strategic” and “seamless” work.
Here’s what they do:
- They integrate marketing disciplines. Instead of working with a bevy of uncoordinated, à la carte resources (and dealing with all the associated hassles and communication challenges) our marketing outsourcing clients work with one Marketing Integrator who seamlessly manages branding, naming, advertising, PR, direct marketing, sales promotion, social media, events, collateral and web development, printing, photography, copywriting, promotional items, and just about everything else marketing-related.
- They help integrate logic, magic, and measurement. The Marketing Integrator plays a central role from research, strategy, and planning — to creative execution — to reviewing and managing results.
- They integrate our Outsource Marketing team into our client’s company. We’ve been called an outside-in marketing department because we provide the objectivity of outside counsel with the connectedness of an in-house team.
- Most importantly, and the main reason why they have the Marketing Integrator title, they help integrate the wishes, wants, needs, and desires of our clients’ customers into our clients’ companies. This is the core goal of IMC.
To our knowledge, Outsource Marketing is the only place you can find someone with the “Marketing Integrator” title, and we think you’ll love the benefits of our unique approach.
Originally published on August 22, 2008. Revised on July 15, 2020.