It doesn’t matter whether you are Republican, Democrat, Independent, Libertarian or Green Party member—this is rich.
The House Republicanshave a new fall agenda and a new slogan:
The Change You Deserve
This agenda is a reflection of House Republicans’ commitment to providing American families with the change they deserve: common-sense solutions to the challenges they face in their daily lives.
The immediate marketing problem is the fact that it breaks one of the cardinal sins of positioning: Two organizations can’t own the same position. Whether it’s convenient or not, the Dems own the word “change.”
And even though the slogan is already the butt of jokes on Capitol Hill and in the blogosphere, House Republicans won’t change it.
Oh, the irony.
So, in your opinion, what is the House Republicans’ greatest offense?[poll=8]
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