Sad, but true.
So much of marketing is about creating fear, uncertainty and doubt (or F.U.D.). Why? Because it often works.
Do we have to make our customers feel like they aren’t good enough?
It seem like an impossible task, doesn’t it? Our role as marketers is to find needs and fill ’em. To do that, we need to help our prospects and customers see the need, or create it if it doesn’t already exist.
But advertising that tells you that you are good enough is so much more powerful, isn’t it?
Consider this ad from Dove’s Campaign for Real Beauty:
The power of this ad is in its authenticity and ability to get the core of the real problem and then offer a way to cope with it.
Help your customers deal with their real-life problems and you’ll win.
Where have you seen marketing that rewards the viewer instead of making them feel inferior?
I’d love to hear about it.