Where luxury meets self-expression

Starting his professional piercing career in 1991, Seattle native Rion Wickersham was inspired to design his own line of custom jewelry. As time passed, his passion for jewelry design developed into an award-winning jewelry brand showcased in luxury piercing studios across the globe.


Getting a clasp on branding

When Rion reached out to Outsource Marketing, they wanted to develop branding that reflected the edge, sophistication, and innovation that Rion crafts into their jewelry and customer experience. All while seamlessly connecting to their two sister brands, Deep Roots and Buddha Jewelry.

Outmark® developed a new logo and brand guidelines for their entire brand system, including typography, logo variations, brand personality and tone, and photography, to create consistency across all store locations and brands.

“Working with the team at Outmark is an absolute joy. The process was super fun, innovative, and efficient. They understood our needs, were collaborative, and communicated clearly. We’re delighted.”

– Kat Wickersham