creativityword of mouth

There’s always room for creativity

By October 1, 2008 One Comment

Here’s a great example that proves, no matter how small, no matter how mundane—everything is better when you sprinkle in a little creativity:

Click here to view barcode creativity from d-barcode.com (Japan)
Click on the image above to enlarge.

D-Barcode of Japan gets it.

Why settle for a standard barcode when you can entertain and engage your customer? And when you reward customers and prospects for paying attention, they’ll reward you with strong word of mouth.

So, what other marketing contact points would benefit from a little extra creativity?

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Inspiration for this post came from Paul Kiesewetter on Twitter via Brightkite.

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