When developing a statement giveaway piece for a client, we always aim for something that makes the target audience say, “Wow.” Something unique, interactive, and veers away from cliches. Let’s face it, who needs another water bottle or stress ball? Well, every so often we see brilliant execution of a promotional marketing campaign that we just have to share.

To promote it’s complete line of barbeque cookware, Brazilian company Tramontina created the “Biblia Definitiva Do Churrasco” (The Bible of Barbecue) to give to some select master barbeque chefs. Sounds like another lengthy how-to of barbeque, right?

Nope. Open it up and The Bible of Barbeque becomes a functional, hands-on, and memorable cooking tool. Check it out.

How cool is that? So cool that as of today, this video has already been viewed over 170,000 times on YouTube. Now that’s swag to remember.

A condensed version of this will be available at stores for consumers to purchase in Brazil.

 

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