May 4, 2021
The Psychology of Color
Color psychology comes heavily into play during the process of developing brand color palettes. Its…
March 29, 2021
Found in Translation
The second in an occasional serial on copywriting. Find the first here. Say what…
March 2, 2021
The Power of Words
The first in an occasional serial on copywriting “Choose your words carefully.” You’ve heard the phrase. And you might have taken it to heart. After all, words—spoken and written—have…
November 5, 2020
What is branding? Explaining brand, brand identity, and logos
Your brand is your logo. Right? No, no, your brand is just part of your corporate identity? Hold the phone. Let’s take a vote… a) Your brand is your logo…
January 14, 2020
Marketing is a process, not a project. Don’t stop!
So, you’ve got a spankin’ new brand! Complete with a shiny new logo, engaging website,…
September 9, 2019
It’s fun when…
You get a shiny new brand. It’s been exactly ten years since our last rebrand, and we’re pretty darn excited. And while we know that this news may not exactly…
May 20, 2016
Something’s fishy in Seattle
Let's talk about fish. We're in the Northwest, after all. Specifically, let's talk about Copper River…
September 20, 2015
Yes, there is a return on creativity. #CreativeSummer15
Anyone in marketing that's wanted to hire a quality photographer, develop a brave ad campaign…
July 29, 2015
Advertisements with a hint of football #CreativeSummer15
When Super Bowl Sunday rolls around, nearly everybody in the country is excited to watch the…
April 6, 2015
Take me out the the ball game
The buzz in the air is palatable. It’s MLB Opening Day and it doesn’t get…
August 10, 2014
Happy birthday, Smokey Bear! #CreativeSummer14
For 70 years, Smokey Bear has been used as a public service tool to prevent…
August 10, 2014
Creative for a cause #CreativeSummer14
Increasingly, advertisers have jumped on the cause marketing bandwagon. Kiehl's, Dove, Burger King, and many…
June 26, 2014
Creativity gets people talking. #CreativeSummer14
A giant pig wedged between two walls in an alley to sell dental floss? Why…
June 23, 2014
Strategic positioning is creative. #CreativeSummer14
Positioning is creative. Customer research revealed that AutoVenture excels at getting their customers "closer to…
June 16, 2014
World Cup soccer: An advertiser’s dream
If you've been living in the forest seeking your inner zen and haven't heard yet,…
May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
February 3, 2014
Use video to add a new dimension to your marketing
Video may have killed the radio star, but it can also give an important new…
