Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it.

Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a Tully’s across the street. Tully’s has a ways to go to match Starbucks in a number of areas, but they’ve one-upped the 800 lb. gorilla with one simple move: They have introduced the Tully’s Green Cup, a fully renewable and compostable paper cup.

One other thing. One of my partners at Outsource Marketing asked an interesting question: “Ever notice how the person who rings you up asks you if you want your receipt, prints it, then throws it away?”

What’s up with that, anyway?

Join the discussion 2 Comments

  • shari storm says:

    What a nice looking blog! It is very visually appealing.

    It seems like, 10 years ago, I used to see a lot more people bring in their own mugs at Starbucks. I NEVER see that anymore. I wish it would become en vogue at all coffee shops. So thanks for letting me know about Tullys. That is a great idea.

    Keep up the good work.

  • Jeff Hardin says:

    Patrick – this is a great idea. Bravo, Tully’s! Has Tully’s put in a special trash bin to collect the compostable cups, so they can be picked up by people (or perhaps an organic farm or co-op?) in the community?

    Shari – that’s a great idea about bringing your own mug to the coffee shop!

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