Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it.
Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a Tully’s across the street. Tully’s has a ways to go to match Starbucks in a number of areas, but they’ve one-upped the 800 lb. gorilla with one simple move: They have introduced the Tully’s Green Cup, a fully renewable and compostable paper cup.
One other thing. One of my partners at Outsource Marketing asked an interesting question: “Ever notice how the person who rings you up asks you if you want your receipt, prints it, then throws it away?”
What’s up with that, anyway?