Responsible Marketing

Why won’t Starbucks do something like this?

By November 23, 2007July 23rd, 20202 Comments

Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it.

Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a Tully’s across the street. Tully’s has a ways to go to match Starbucks in a number of areas, but they’ve one-upped the 800 lb. gorilla with one simple move: They have introduced the Tully’s Green Cup, a fully renewable and compostable paper cup.

One other thing. One of my partners at Outsource Marketing asked an interesting question: “Ever notice how the person who rings you up asks you if you want your receipt, prints it, then throws it away?”

What’s up with that, anyway?

Join the discussion 2 Comments

  • What a nice looking blog! It is very visually appealing.

    It seems like, 10 years ago, I used to see a lot more people bring in their own mugs at Starbucks. I NEVER see that anymore. I wish it would become en vogue at all coffee shops. So thanks for letting me know about Tullys. That is a great idea.

    Keep up the good work.

  • Patrick – this is a great idea. Bravo, Tully’s! Has Tully’s put in a special trash bin to collect the compostable cups, so they can be picked up by people (or perhaps an organic farm or co-op?) in the community?

    Shari – that’s a great idea about bringing your own mug to the coffee shop!

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