Pain free marketing
since 1997

Outsource Marketing was founded as a better,
more responsible way for organizations
to get marketing done well.

With senior-level talent, solid strategy, seamless integration and Responsible Marketing as our guide, we’ve had an impressive record of growing our clients’ businesses, without them needing to add overhead, headcount, or expensive benefits.

Outsource Marketing is based in beautiful Issaquah, Washington about 15 minutes east of Seattle, but we’ve successfully served clients in every corner of the U.S., as well as a handful overseas. And although we’re pros at hosting virtual meetings, our team is just as happy to hop a plane over to your place. We just love those little packs of salty peanuts.

We build and direct best-fit marketing teams on your behalf.

Our in-house team leads a complementary mix of subject matter experts, agencies and vendors that partner with the firm…many we’ve worked with jillions of times before.

Eric Anderson

425.283.1800 X 813 | LinkedIn | Twitter
Eric gets his kicks out of two things: showing clients new web techniques and technologies, and of course, Launch Day. Eric has 15+ years experience working with clients like


Microsoft, Paccar and Costco Wholesale.

Eric’s main job is handling Outsource Marketing’s operations, but he’s also responsible for playing Dad to his twin boys. Which explains his motto: patience, patience and more patience. Come to think of it, that also explains his extensive wine collection.

Rheana Bales

Creative Manager
425.283.1800 x 803
Rheana was born and raised in Issaquah and couldn’t wait to get back to the city after her four year vacation in southern California. Graduating from the University of Redlands


(go Bulldogs!) with degrees in graphic design and business, she uses her knowledge of the two as the Creative Manager. Rheana’s work at Outsource primarily deals with the creative side of the marketing process, but doesn’t stop her from throwing in a few strategy and content ideas.

Besides her work in the office, Rheana is a freelance chalkboard artist for local restaurants and a social media coordinator for her family’s winery. A retired college soccer player, she still gets her kicks from other activities, coaching soccer, running, hiking, yoga, and snowmobiling.

Patrick Byers

Founding Partner
425.283.1800 X 818 | LinkedIn | Twitter
Patrick’s experience in hiring, managing and coordinating a bevy of biased and uncoordinated marketing firms led to the formation of Outsource Marketing


. . . a company that seamlessly delivers coordinated, discipline-neutral marketing.

He brings over 20 years of strategic marketing research, strategy and planning experience. Focus areas have included marketing plan development, account management, company and brand positioning and message strategy, web strategy and naming for products, services and organizations.

An advocate for marketing education at all levels, Patrick evangelizes Responsible Marketing in speeches nationwide and on our blog, has instructed Integrated Marketing Communications at the University of Washington, mentored dozens of college grads.

Patrick goes by a lot of titles, however his favorite, by far, is Dad.

John Coates

425.283.1800 x 808 | LinkedIn
John Coates is a Seattle native raised as a traveling itinerant across America courtesy of the United States Army.


After roles at Microsoft as a content planner and editorial manager for the Windows team, and as a systems analyst and technical support engineer for Boeing, John decided to join the partners at Outsource Marketing to help bring responsible marketing to the world.

John believes in giving back, and served two years as home chore volunteer for the Chicken Soup Brigade (now the Lifelong Aids Alliance) and took a one year sabbatical to volunteer at HopeLink Food Bank Distribution Center in Kirkland.

John’s work at Outsource Marketing spans strategy, content planning, project management, copywriting, editing, and resource management – and tossing in the occasional creative idea.

Danielle Orvella

Marketing Intern

Danielle recently graduated from Concordia University in Portland, Oregon where she earned a Bachelor degree in Business Administration with a minor in marketing.


She is very excited to be back home and close to her family. While beginning to write the next chapter of her life she is very excited to be apart of the Outsource Marketing team where she is constantly learning new things about the real life application of marketing. Danielle spends most of her free time coaching softball at Bellevue College and providing instructional pitching lessons to young girls in the Puget Sound area.  

Andrea Moretsky

Marketing Manager
425.283.1800 x 809
Growing up in the Northwest, Andrea spent countless hours on the soccer field. Fast-forward many years later plus 2 active kids, you can still find Andrea with cleats on her feet


(and Advil in her hand).

After working for an ad agency as an Account Supervisor and then taking time off from work to be with her kids, Andrea found her passion for marketing once again calling her name.  On any given day you might find her copywriting, providing project management/support, writing blog posts, or coordinating Outsource’s team giving activities.

Responsible Marketing

Responsible Marketing tells people that you actually care about their business and our environment.That you’re committed to standing out for the right reasons. And making recommendations that benefit the end consumer, not just yourself.

Here are our 7 Keys to Responsible Marketing:

  1. Be strategically responsible. Have a solid strategy from the beginning to save time and money, and improve your focus.Be responsible with execution.
  2. Always use best practices, rather than best efforts.
  3. Be responsible with casting. Make sure you have the right people in the right roles, both internally and externally.
  4. Be ROI responsible. Remember that every decision affects the bottom line.
  5. Be message responsible. Respect your audiences intelligence at all times: Seek permission, tell the truth, honor privacy and avoid clutter.
  6. Be environmentally responsible. That means using earth-friendly products whenever possible.
  7. Be socially responsible. Marketing is about more than selling a product—it affects people in every aspect of their lives.

Corporate Responsibility

We walk our responsible talk. 5% of our profits go to Doctors Without Borders, and our team regularly donates time to local charities. We’ve helped over 50 third-world entrepreneurs lift themselves out of poverty through Kiva, a charity that provides loans to those in need.
We’re carbon neutral, we’ve all signed a Green Pact, committing to do whatever they can to reduce, reuse and recycle. We didn’t just hop on the eco-bandwagon, either. We’ve been recognized by King County every year since 2006 as a Best Workplace for Recycling.



Join the Friends of Outsource Marketing (FOOM), and receive a free copy of our Responsible Marketing white paper.

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