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Discover how AI effectively uses data and analysis in marketing

By February 10, 2024February 16th, 2024No Comments
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AI in marketing project management

A study by Econsultancy found that 75% of marketers are already using Artificial Intelligence (AI) in some way, and 61% of marketers believe that AI is the most critical aspect of their data strategy.

We all know that AI has been making waves in the marketing industry for a while now. One of the most significant benefits to marketers is AI’s ability to analyze and interpret vast amounts of data. It’s mind-boggling. In this blog, we’ll explore how AI will become integral to marketing project management in 2024 and how Outmark® uses AI responsibly.

AI marketing brings new opportunities to the table

In 2024, AI marketing will bring new and innovative opportunities. For example, AI algorithms will be able to analyze data and predict future trends more accurately than ever. This will allow marketers to make data-driven decisions that are more effective and efficient. Additionally, AI marketing will enable marketers to personalize their campaigns to a greater extent, resulting in more targeted and effective marketing messages.

AI Marketing: When to use it, when not to

While AI marketing has many benefits, it’s essential to know when and when not to use it. For example, AI marketing is beneficial for analyzing large amounts of data and making predictions. However, it’s less effective at understanding human emotions and making creative decisions. Marketing professionals need to understand the strengths and limitations of AI marketing and use it accordingly.

Outmark’s founder, Patrick Byers, points out, “AI leverages all other content that exists, so, by definition, it’s a race to the middle. At a time when differentiation is one of the most influential aspects of marketing, AI makes your content equal to everyone else, just average.”

Be realistic about their place. We can look at a website or article and tell with 99% accuracy (made-up statistics) if the content is AI-generated. For now, anyway, content technology like ChatGPT spits the same keywords and phrasing over and over again. Not an “authentic” reading experience.

Best uses of ChatGPT, Google’s Gemini, and Bing’s Sydney

In 2024, many AI tools will be available for marketing professionals. Some of the best AI tools for marketing project management include ChatGPT, Google’s Gemini, and Bing’s chatbot.

  • ChatGPT is an AI-powered chatbot that can answer customer questions and provide personalized recommendations. 

  • Google’s Gemini is an AI-powered language model that can help marketers create compelling content. 

  • Bing’s chatbot, formerly codenamed ‘Sydney’ is an AI-powered search engine that can help marketers understand what their customers are searching for online.

Outmark’s use of AI Marketing

At Outmark, we’re committed to staying at the forefront of AI marketing. It’s constantly changing and we’re blown away by the evolution. We believe AI has the power to transform marketing project management, and we’re giddy about the possibilities that lie ahead. We continually train our team in the latest AI tools and techniques, actively seeking new and innovative ways to leverage AI for the benefit of our clients.

AI is set to transform marketing project management in 2024. However, it’s important to understand the strengths and limitations of AI marketing and use it accordingly.

Check out the link below for more information about our Digital Marketing Services.

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Outmark integrates cutting-edge technology into our services, keeping you so you’re using the most modern tools to market your business. 

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