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Make it sizzle: Creating valuable social media content for your business

By June 14, 2023June 19th, 2023No Comments
Sunglasses with reflection of social media platforms to make content for.

Grab your shades. Let’s soak up some social media content.

​​Is your social media content not shredding it online? Don’t worry; we’re here to unveil the secrets that can help your social media presence catch some major waves. 

Let’s dive into crafting captivating social media posts that connect with your audience. So, get ready to sunblock and unlock the power of connection, engagement, and authentic storytelling as we embark on this journey together.

Be genuine, honest, and open.

Did you know that a staggering 66% of marketers find funny content to be highly effective? And right on its heels is relatable content, which packs quite an impactful punch. What’s our point here? Well, while meticulously planned posts certainly have their place, there’s something undeniably magical about embracing spontaneity. 

Picture this. Spur-of-the-moment snapshots of your quirky staff enjoying lively office shenanigans or a hilarious blooper reel that leaves your audience in stitches. These organic gems can skyrocket your social media presence to new heights. Why? Because in the land of algorithms and ever-changing trends, genuine and authentic content reigns supreme.

So, don’t be afraid to unleash your knowledge, humor, and creativity. Let your intuition guide you as you capture those candid moments and craft posts that shine through the timeline clutter.

Old woman saying "where's the beef?" into a corded telephone

Where’s the beef? Post useful content.

It’s time to put yourself in your audience’s shoes. So here it goes. 

You’re scrolling through your favorite social platforms, and suddenly, you stumble upon a post that catches your attention. But wait, why does it catch your attention? Easy! It’s because that post offers something valuable, whether it’s a helpful tip, a dose of inspiration, or a good laugh to brighten your day.

When crafting your social media content, always keep the “why” in mind. 

  • What’s the point? 
  • What are people getting from it? 
  • Are you providing useful information, entertaining stories, or engaging conversations?

By answering these questions, you’ll start a dialogue that keeps your audience coming back for more.

Remember, each social media platform is unique. Differentiate your content across channels to fit the platform’s vibe and audience expectations. From scroll-stopping visuals on Instagram to creative content on TikTok and industry news on LinkedIn, ensure each post serves a purpose and leaves your audience wanting more.

Find a balance between trends and staying original 

When it comes to social media, following the latest trends can be a refreshing dip in the cool waves of algorithm success. But hey, let’s not forget the charm of those accounts that dance to the beat of their own drums. It’s all about finding that perfect balance and adding a playful splash.

Sure, hopping on the trend train can boost your posts and catch the eye of passersby. However, staying true to your unique style and originality is the reason people started following you in the first place. So don’t be afraid to mix it up and add your own spin to the social media scene.

Play around with those trends, blend them with your authentic voice, and create a virtual world that’s uniquely yours. Let your creativity shine with: 

  • Captivating visuals
  • Clever captions
  • Engaging conversations
  • Playful music and audio 

Don’t make it all about you.

Because it’s not all about you, bruh. Social media is about creating a vibrant community where everyone feels welcome. So, shed that ego like a layer of sunscreen and dive into the cool waters of engagement. In the social space, it’s not just about sharing your own stories and experiences but inviting others to be part of the conversation. After all, the true beauty of social media lies in the connections we make and the community we build. 

Engage with your audience, respond to their comments, and tell them their voice matters.

As the waves of engagement roll in, remember that a little reciprocity goes a long way. Take the time to support and uplift others in the digital sunshine. By fostering a sense of inclusivity and collaboration, you’ll create a social media haven that’s as delightful as a cold tropical drink on a scorching summer day. (Ooo, look, a fun drink umbrella!) 

Keep it consistent.

This last tip may seem like a no-brainer, but we all start out with the best intentions to post regularly on social media and nose-dive into the abyss. But the truth is, coming up with great content takes longer than we think. Set small goals by posting twice a week and then building from there. 

Now let’s talk post times. Combining current insights from Sprout Social and HubSpot, we’ve put together a graphic to relay the best and the worst times to post per social platform. 

Now, these suggestions are not the law. You should a/b test your posting schedule and see what works best for your brand and demographic. But it’s always nice to have a starting point. Happy posting, future influencers! 

We know staying on top of social media for your business is no vacation. Creating something you’re proud to show off takes a lot of energy and time. That’s where Outmark comes in. Our team offers social media management and content marketing services to handle all the stress while you get some much-needed R&R.

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