Skip to main content

What is Social Media Management?

Simply posting content and interacting with your followers, right? Well, sure, that’s being on social media in general, but proper social media management is so much more than that.

Effective social media management is about posting and/or interacting with the right thing at the right time on the right platform with the right wording to drive website visits or leads or interactions or audience growth or event attendance or store visits. Whew!

Social media can reach audiences across your marketing funnel and drive a variety of actions. Strong social media strategies include detailed audience analysis, social media content planning (yes, it is different from other content planning), interaction efforts, audience building, and well-crafted paid social media marketing campaigns. It’s about looking beyond the “like” and establishing a deeper connection with your consumers.

Social media management, when done well, is about understanding your audiences in and out – from the time of day they are most likely to be online, to their favorite topics and viral trends. Effective social media strategies involve diving deep into your audiences and understanding what makes them tick. Then taking that knowledge and developing a unique plan that fits what your audience is looking for while exemplifying and amplifying your brand voice.

That’s where we come in

Outmark® is a marketing outsourcing company so we look at social media marketing a little differently than some plug-and-play social media management services. We know that social media is a unique opportunity to embody your brand identity while driving sales and building customer loyalty.

A strong social media presence is an essential part of any marketing mix. It is an opportunity to connect with your audience in a way that has never been available before: on a one-on-one basis.

The more you know, the more you grow
When you sign on for our outsourced social media management services you get the knowledge of a dedicated Marketing Integrator and our whole marketing crew too!

At Outmark, we work with small businesses and corporate enterprises to build unique social media solutions. As a marketing outsourcing company, we know that there is no one size fits all solution for social media marketing or any marketing for that matter. Our social media marketing team will work with you to build a custom marketing plan that best fits your business, budget, and goals. We can help you jump-start audience growth, drive traffic and conversions, all while amplifying your brand.

Your Marketing Integrator and Marketing Coordinator will lead the charge in researching your competitors’ social media. They will help you with branding your social profiles (or developing them!), perfecting a platform-by-platform persona for posting, and ultimately content planning.

Did you know…

An active and consistent social media presence can benefit your SEO? 

Our digital marketing nerds can’t wait to tell you all about this and our other local listing monitoring options too! 

Your social media audiences are a data gold mine! 

We’ll dive into your audience data for insights into your buyer personas, keywording, targeting, and more. By the time we get through with our spreadsheets and presentations, we’ll be able to tell you more than you ever wanted to know about your social media audiences.

The average social media user has 8.4 social media accounts. That’s an average of 8.4 opportunities to connect with your potential audience. We can help you manage your presence on Facebook, Twitter, Pinterest, Snapchat, Tik Tok, Instagram, Youtube, LinkedIn, Nextdoor, Yelp, heck even Reddit, and more. 

Social media marketing allows you to meet audiences through different targeting than other digital marketing campaigns. Outmark can help you connect with your audience based on job title, life events, and a mind-boggling number of demographic points. We can design campaigns to reach audiences that like or follow your competitors to drive consumer consideration. 


With Outmark as your social media marketing agency, there’s a bit of a choose-your-own-adventure component. If you have marketing staff, we can provide more horsepower. If you don’t, we’ll act as your objective social media marketing team. And while the exact approach will vary depending on your unique goals and budget, here’s a sampling of what might be included in your social media outsourcing plan:

  • Competitor research
  • Goals and KPIs
  • Social media strategy
  • Brand voice and tone guidance
  • Tool analysis and implementation
  • Team of best-fit talent
  • Appropriate platforms and channels
  • Social media content calendar
  • Custom graphics
  • Bold and brave content
  • Audience engagement
  • Analytics and reporting


You’ll get a research project, strategic recommendations, consistent posting by a team with platform-specific expertise, audience engagement, and a commitment to reporting and optimization. The specifics will depend on your individual social media outsourcing plan.

Want to know more about outsourcing social media, or anything else?

Get a free initial consultation

Reach out, I'll be there!