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Do you have a type? A marketing type, that is.

By March 10, 2024March 19th, 2024No Comments
An illustration of 3 hands doing rock, paper, scissors on a blog about types of marketing

There are many types of marketing. Which ones are right for you?

You’re new to your marketing role, and your manager asks you to create a marketing campaign. Great! But just one thing…where to start? Should you go with content marketing, digital marketing, or product marketing? Let’s take a gander – grab a cup of joe, and dive in!

Digital marketing

We’ll start with the one you’re most familiar with — digital marketing. Digital marketing is the modern-day equivalent of a street vendor shouting out their wares. Digital marketing uses digital channels (think social media, email, and websites) to promote products or services; Encompasseing various tactics, from search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media marketing.

Digital marketing is the Swiss Army knife of marketing — it’s got a tool for every job. Want to increase your online visibility? SEO is your friend. Want to get more leads more quickly? PPC advertising is the way to go. Want to build a loyal following? Social media is your jam.

Content marketing

Content marketing tells a story. It’s about creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. Content marketing can take many forms, including blog posts, videos, podcasts, social media posts, and e-books.

According to a study conducted by HubSpot, 70% of marketers are actively investing in content marketing. Additionally, the study found that companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish fewer than four blog posts per month.

Content marketing is like a good book — it draws you in with a compelling story and keeps you engaged with interesting characters and plot twists. The key to successful content marketing is providing your audience with educational, entertaining, and engaging content. Creating content that resonates with your target audience establishes yourself as a thought leader in your industry and builds customer trust.

Another benefit of content marketing is that it’s not a one-and-done strategy. One piece of content can be repurposed for video, social, and so forth. You get more for your dollar. There are so many channels that content can be repurposed for, reaching a broader audience for your products or services.

Product marketing

Product marketing brings a product to market and promotes it to potential customers. This type of marketing typically involves market research, product positioning, pricing, and promotion. Product marketing is all about highlighting the features and benefits of your product and communicating why it is better than the competition.

A recent study by Nielsen found that 92% of consumers trust recommendations from friends and family over all other forms of advertising. Think of the last time you bought a car — did you ask for a friend or family member before you made the purchase?

Product marketing is like chess — it requires strategy, planning, and execution. By focusing on your product’s unique features and benefits, you can create a compelling value proposition that resonates with your target audience. Product marketing is about differentiation – standing out in a crowded marketplace and convincing customers that your product is the best choice.

Which types of marketing are right for you?

Now that we’ve explored the three main types of marketing, how do you choose which one is right for your campaign? The answer depends on your business goals, target audience, and marketing budget. ”All of ‘em” might be the right choice for you.

Types of marketing:

  • Digital marketing helps to increase your online visibility and drive more traffic to your website. 
  • Content marketing is the way to go if you want to establish yourself as a thought leader in your industry and build trust with your audience. 
  • Product marketing is the best option to differentiate your product from the competition and drive sales.

When it comes to marketing, it’s important to choose the right approach or approaches for you. By understanding the different marketing options available, you can make an informed decision that aligns with your goals and helps you reach your target audience. Outmark® offers tailored content marketing, digital marketing, and product marketing strategies. Contact us today to see how we can help you achieve your marketing goals — and maybe even make you a cup of joe while we’re at it!

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Whether you need digital, product, or content marketing, Outmark® does it all. And we’re damn good at it, too.

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