June 2, 2021
PPC (pay-per-click) Marketing
What is PPC marketing and when should you consider using it as part of your…
April 23, 2021
Key Google Analytics Metrics
And how they can help you analyze your site So you’ve got your Google Analytics…
March 18, 2021
B2B vs B2C Marketing
“If I give you my money, will you provide me with leads?” “Why can’t I…
March 18, 2021
Webinar: Understanding your digital channels and metrics
For most people, digital marketing is—let’s face it—a little overwhelming. CPC, CPM, CPA, REM...wait, scratch…
February 16, 2021
Understanding your digital marketing channels
You spend a lot of money on your digital marketing, but do you understand which…
November 20, 2020
Is traditional marketing still worth it?
At Outsource Marketing, one of the biggest questions our clients have is: Should we put…
October 17, 2019
5 Steps to Start Business Blogging
If you’ve been keeping up with brands, or go on social media at all, you…
March 11, 2016
Website Uptime Monitoring: The Responsible Choice
When a web project is taken on, with some variation, the following process begins: Scoping…
October 30, 2015
Earn a Certificate in Digital Marketing at UW!
Calling all Marketers! Earn a Certificate in Digital Marketing at UW. Discover how to create, run…
July 16, 2015
Can you speak emoji? #CreativeSummer15
If you can't speak emoji - then chances are you aren't the target audience and…
October 15, 2014
Reach out and Touch Someone
In a technology-centric world, the simple act of touch often gets replaced with a click of…
February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
September 5, 2012
The 10 Commandments of SEO
Search engine optimization is extremely simple but the waters are constantly muddied by misinformation spread…
May 26, 2011
SPAM is SPAM if you say it is
Are you a spammer? I don't care what the technical definition is - if you…
June 7, 2010
BP combating bad press with paid search
Search for "oil spill" on Google and you'll get this: Click here to enlarge On…
April 17, 2010
B2C or B2B, spam is spam
A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review…
September 21, 2009
Facebook’s ad feedback function fail
You know the ads on the right hand column of your Facebook feeds page? Here's…
May 27, 2009
How Ford made me reconsider my auto buying habits
I've owned dozens of cars, and like a lot of people, most have been Japanese…
February 26, 2009
Hyperconnected teens: The staggering statistics
Much has been said about how connected Gen Y is. But I was shocked when…
September 24, 2008
Marketing personalization tips and pitfalls
Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…
