digital marketingmarketing planningtraditional marketing

Is traditional marketing still worth it?

By November 20, 2020November 24th, 2020No Comments

When Outsource Marketing works with a potential client, one of the biggest questions our clients have is: Should we put all of our dollars towards digital? This has occurred so much, that we have started to incorporate a Traditional vs. Digital query in our consultation process. We get questions like, is traditional marketing dated? Or is digital advertising just a blackhold of funds?

For those of you out there who are still torn between a traditional format of advertising and digital marketing, we’re going to break it down like a beat from the 80s.

Traditional marketing typically refers to reaching a targeted audience with various offline advertising and promotional methods. Some examples of traditional marketing efforts include: 

  • Telemarketing
  • Outdoor billboards and flyers
  • Direct mailers
    • Postcards
    • Brochures
    • Letters
  • Print collateral
    • Newspapers and magazines ads
  • Broadcast 
    • TV and radio ads

Believe it or not, over time, traditional marketing has maintained a high success rate with its ability to reach people who aren’t online and places where internet connection is scarce. Print is often viewed by consumers as more trustworthy and credible. According to Business2Marketing, 79% of respondents in a recent survey mentioned that they still read direct mail ads, with over 56% of all respondents saying they still feel like print marketing is still the most trustworthy type of marketing.

When traditional advertising is strategically planned and successfully executed, it can produce great results that generate more sales for your brand. With that in mind, marketing has expanded well-beyond the means of traditional marketing. Technology in today’s world has dramatically evolved and with that digital marketing has created more possibilities for businesses; often new methods every month.

Let’s switch gears and take a look at digital marketing. Digital strategies can help businesses connect to their target audience in a manner that’s often more cost-efficient and convenient.

Digital marketing agency strategies encompass all types of online advertising and marketing efforts via the internet or an electronic device. A lot of our clients that leverage digital platforms to connect with prospective customers, will typically disseminate ads through mobile phones, computers, or tablets avenues. 

Some of the most successful tactics we’ve seen executed online include:

  • Email marketing
  • Social media influencing
  • Blog content marketing
  • Pay per click (PPC) 
  • Search engine optimization (SEO)

Each of the above-mentioned tactics are often designed by marketing agencies to reach a large variety of consumers, in a quick and concise manner. Or on the flip side, reach a small targeted audience that will likely convert. Digital ads also have the ability to switch between different types of copy/graphics quickly. According to Statista, over 82 billion dollars were spent on digital advertising alone. That’s a lot of dough!

Each of the above-mentioned tactics are often designed by marketing agencies to reach a large variety of consumers, in a quick and concise manner. Or on the flip side, reach a small targeted audience that will likely convert. Digital ads also have the ability to switch between different types of copy/graphics quickly. According to Statista, over 82 billion dollars were spent on digital advertising alone. That’s a lot of dough!

In summary, digital advertising offers a wide range of options and strategies for businesses to get creative and experiment, especially if your business is a startup and you’re on a tight budget. With the internet’s limitless bounds and accessibility, engaging in digital advertising has become critical for all businesses if they want to effectively connect with their audience. 

In 2020, people have spent most of their time online, so it makes sense to manage advertising and brand positioning strategies via social networks, email, blogs, and other online platforms to enhance the visibility of your business. However, that doesn’t mean you should forgo traditional marketing altogether. If you have the budget and it works for your business, then you can mix it up! 

The strongest recommendation we provide for our clients during the planning phase, from brand naming to product distribution, is that they should utilize an omni-channel marketing strategy, regardless of what avenue they choose to go down! 

For more information, schedule a quick call and we’ll go over any questions you may have!

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