branding

Life flows better with Visa, especially if you are buck naked

By March 24, 2008August 19th, 20205 Comments

Visa Europe is rolling out its new “Life flows better with Visa” campaign today. Here’s their first ad:

Think it would fly in America?

Via MarketingWeek UK

Join the discussion 5 Comments

  • Bill Boyd says:

    I wish I understood the point. I think it would have been more intriguing to have had him in a coat and tie the whole way.

  • What a great ad. Male bare bum in America? Not likely!

  • sara says:

    Duhhhhhhhhhh! Bill the whole point (and even I got it and I am blonde) is that he has been dumped naked in the dessert on his stag do ( that male ritual before a wedding) by his friends and what a bum!

  • Laura says:

    No Bill Boyd!
    The point is that he has been left naked and stranded after his stag-do by his friends (which is why he smirks at them at the end)
    It also allows him to buy more stuff with the card.
    I think the ad is really good =)

  • stian says:

    Does anyone know made the music in this ad? Really cool tune! 🙂

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