Why is marketing ROI is an oxymoron for most companies? “Spend more, get less” just doesn’t pencil. There is a pathway to marketing that delivers results, but it might not be the path you’d expect.
Here’s a link to a white paper-length preview of my upcoming book entitled, you guessed it, Responsible Marketing. In it, you’ll learn about a holistic approach to marketing that combines the tactics our mind tells us we need to prioritize with the principles our heart tells us we need to embrace.
I’d love your feedback, content ideas, quotes and comments – the book is well underway but who knows? Maybe you’ll end up in the book!