If you can’t speak emoji – then chances are you aren’t the target audience and you can go back to listening to your favorite 80s hits.
Both creative and crazy clever, this campaign hopes to talk to kids on their level. Not to preach, but to start a dialogue about bullying, drugs, and being your authentic self.
Still stumped on the emoji image?
“I want to fit in, but I don’t want to smoke.”
Photo credit: Partnership for Drug-Free Kids