In commercials, funny is money. So is sex. So when combined, sexually suggestive, funny commercials are usually bank. And the more sophomoric the humor, the more I usually like them. But these new spots for Tums antacid are just wrong — specifically these three:

Inappropriately suggestive is funny when it makes sense, and is relevant to the product.

But this is Tums antacid they’re selling, not condoms or 4-hour-erection Cialis. The production values for the spots are top notch, so Grey (Worldwide) obviously spent some bucks making them. But what does phallic food and orally fixated grandmas have to do with heartburn?

Eew.

In my opinion, these spots are not funny, but creepy — and not in a good way.

What the heck was Grey thinking in creating these spots? And more importantly, how could their client, Tums/GlaxoSmithKline, have approved them? What went wrong in the process for ads like these to get made? Or could the client possibly be that naïve and blind?

– – –

Thanks to Tan Le for this guest post. Find Tan on Facebook.

 

Join the discussion 9 Comments

  • system success says:

    Hey guys,

    This is awesome .
    thanks for sharing.
    I also offering online income source ,if you interested visit simple-success-system.com.
    Thank You.

  • Ross Quintana says:

    I think that the first one had a sexual innuendo but not the second two, the fail was that if you saw the first one you then think the second ones are that way too…ew . The big lesson here is companies need to see the ads from a customers perspective. If they bothered to watch them in order they would have caught this.

  • Wesley says:

    Like the blog.  I would agree with Ross.  Innuendo in the first one.. not the others..  All 3 are ridiculous.  It is hard to believe thousands of dollars were spent on these.  Having said that, part of what these advertisers are trying to do is get past the part of our brain that is ‘bored’ with the usual.  This “moving” food is very ODD…  therefore memorable.. 

  • @3d6433bb6e72f88a75fc23cafbbfa33b:disqus Whatever you say they are getting over whelming response! Actually both of these are in instinct of humans and nature can’t be changed!

  • Robin says:

    Like the blog.  I would agree with Ross.  Innuendo in the first one..
    not the others..  All 3 are ridiculous.  It is hard to believe thousands
    of dollars were spent on these.  Having said that, part of what these
    advertisers are trying to do is get past the part of our brain that is
    ‘bored’ with the usual.  This “moving” food is very ODD…  therefore
    memorable.. 

  • Robin says:

    Like the blog.  I would agree with Ross.  Innuendo in the first one..
    not the others..  All 3 are ridiculous.  It is hard to believe thousands
    of dollars were spent on these.  Having said that, part of what these
    advertisers are trying to do is get past the part of our brain that is
    ‘bored’ with the usual.  This “moving” food is very ODD…  therefore
    memorable.. 

  • shovo says:

    The world’s #1 marketplace for logo design, web design, and
    crowdsourced

     writing projects.
    Over 28,000 satisfied clients! – crowdSPRING

  • techspate says:

    বাংলায় একই সাথে টেকনোলজী ও সৃজনশীল কমিউনিটি ব্লগিং এর জন্য জনপ্রিয়তার সাইট টেকস্পেট।মেধাবী টেকি ও নন-টেকি মননশীল ব্লগারদের লেখা সকলের কাছে পৌছে দেবার জন্যে টেকস্পেট দিচ্ছে একটি শক্তিশালী প্লাটফর্ম যেখানে প্রত্যেক ব্লগার পাচ্ছেন সমান সুযোগ সুবিধা ও উৎসাহ।

  • Sgovo says:

    advetising robinmym.blogspot.com

Leave a Reply