In commercials, funny is money. So is sex. So when combined, sexually suggestive, funny commercials are usually bank. And the more sophomoric the humor, the more I usually like them. But these new spots for Tums antacid are just wrong — specifically these three:
Inappropriately suggestive is funny when it makes sense, and is relevant to the product.
But this is Tums antacid they’re selling, not condoms or 4-hour-erection Cialis. The production values for the spots are top notch, so Grey (Worldwide) obviously spent some bucks making them. But what does phallic food and orally fixated grandmas have to do with heartburn?
Eew.
In my opinion, these spots are not funny, but creepy — and not in a good way.
What the heck was Grey thinking in creating these spots? And more importantly, how could their client, Tums/GlaxoSmithKline, have approved them? What went wrong in the process for ads like these to get made? Or could the client possibly be that naïve and blind?
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Thanks to Tan Le for this guest post. Find Tan on Facebook.
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I think that the first one had a sexual innuendo but not the second two, the fail was that if you saw the first one you then think the second ones are that way too…ew . The big lesson here is companies need to see the ads from a customers perspective. If they bothered to watch them in order they would have caught this.
Like the blog. I would agree with Ross. Innuendo in the first one.. not the others.. All 3 are ridiculous. It is hard to believe thousands of dollars were spent on these. Having said that, part of what these advertisers are trying to do is get past the part of our brain that is ‘bored’ with the usual. This “moving” food is very ODD… therefore memorable..
@3d6433bb6e72f88a75fc23cafbbfa33b:disqus Whatever you say they are getting over whelming response! Actually both of these are in instinct of humans and nature can’t be changed!
Like the blog. I would agree with Ross. Innuendo in the first one..
not the others.. All 3 are ridiculous. It is hard to believe thousands
of dollars were spent on these. Having said that, part of what these
advertisers are trying to do is get past the part of our brain that is
‘bored’ with the usual. This “moving” food is very ODD… therefore
memorable..
Like the blog. I would agree with Ross. Innuendo in the first one..
not the others.. All 3 are ridiculous. It is hard to believe thousands
of dollars were spent on these. Having said that, part of what these
advertisers are trying to do is get past the part of our brain that is
‘bored’ with the usual. This “moving” food is very ODD… therefore
memorable..
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