We’ll start the process by digging deep into what makes your company tick.
- We interview staff and stakeholders.
- We study the competition, and look at trends and opportunities in the industry.
- We talk with customers to better understand why they buy, where they go for their information, how they make their buying decisions, and more.
All of this culminates in a neat and tidy positioning statement. This is the juicy fun stuff. Your positioning statement is always unique and meaningful, and gets to the core of what sets your business apart. It will inform and shape the branding process.