Patrick Byers, Author at Outsource Marketing

Illustration of a thoughtful professional woman—a Marketing Integrator bringing clarity to complex marketing efforts.

marketing communications marketing outsourcing

July 15, 2020

Why you need a Marketing Integrator

Marketing’s always been messy. Now it’s just way faster. It didn’t “get” complicated. It’s always…

Patrick Byers

Content Marketing

February 26, 2016

Amazeballs! I’m writing again!

I have confession. Back in 2007, we were encouraging our clients to incorporate blogging into…

Patrick Byers 0

Creative Summer Responsible Marketing

July 25, 2014

Transforming the old into new is creative #CreativeSummer14

Rather than throwing away, why not transform? Anton Repponen adopted this technique by turning his old Persian…

Patrick Byers 0

announcement outsource marketing

July 14, 2014

Need a speaker to energize your organization? Book Patrick this fall.

Our founder, Patrick Byers, has been preaching, teaching, speaking and writing on marketing for two…

Patrick Byers 0

Creative Summer Responsible Marketing

July 10, 2014

Can creativity cure obesity? #CreativeSummer14

"Ice cream anyone?" We love the way The French Ministry of Health used creativity to break…

Patrick Byers 0

Creative Summer

July 2, 2014

Thinking smarter is creative #CreativeSummer14

IBM's Smart Ideas for Smarter Cities campaign created "ads with a purpose" by adding unexpected functionality,…

Patrick Byers 0

branding Responsible Marketing

June 4, 2014

“Dads and Grads” Ads Give Us the Sads About Cliches in Ads

It’s that time of year again. That time where we know we’re going to be…

Patrick Byers 0

Responsible Marketing

November 25, 2013

Old time cough syrup labeling and the side effects of medical disclaimers

Check out the interesting active ingredients in this 100-year-old cough syrup label: Alcohol (less than…

Patrick Byers 2

Uncategorized

July 2, 2013

Make it easy, and they will come.

Two and a half hours I won't get back. That's what I lost this morning…

Patrick Byers 0

branding positioning

January 30, 2013

Add positioning to your menu—and hold the carbs

I wrote this years ago. While my eating habits have changed, my opinion on the…

Patrick Byers 2

announcement branding Responsible Marketing

January 21, 2013

15 things we learned in 15 years – the hard way

To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…

Patrick Byers 0

Responsible Marketing

May 3, 2012

Return of the salesperson from hell

I'm the proud owner of a new Chevy Volt, and I'm thinking of ordering a…

Patrick Byers 16

announcement Responsible Marketing

June 24, 2010

Outsource Marketing receives recycling award for fourth consecutive year

Each year, King County recognizes organizations that have made recycling and waste reduction a priority,…

Patrick Byers 0

Uncategorized

April 29, 2009

Do you respect your customer’s intelligence?

The wisdom of children always amazes me. On the way to Little League practice yesterday,…

Patrick Byers 8

Responsible Marketing

December 31, 2008

One resolution to keep: A marketing plan in 2009

I often ask audiences "Are you happy with your marketing results?" Regardless of the number…

Patrick Byers 6

branding fun

December 10, 2008

I want a 404 goat. You should too.

The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…

Patrick Byers 5

Responsible Marketing

October 23, 2008

The door to door salesman from hell

Yesterday, an office supplies salesperson from Quill darkened our doorstep at Outsource Marketing. It…

Patrick Byers 130

Responsible Marketing

October 22, 2008

The new phone books are here! Oh, goody.

As a teen, one of my favorite comedies was The Jerk starring Steve Martin.…

Patrick Byers 33

Responsible Marketing

October 21, 2008

Responsible or not? Club Libby Lu

My daughter turned four in August, but she's already becoming aware of fashion and…

Patrick Byers 9

digital marketing

September 24, 2008

Marketing personalization tips and pitfalls

Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…

Patrick Byers 2

It's Fun to Be Good

Why you need a Marketing Integrator

Amazeballs! I’m writing again!

Transforming the old into new is creative #CreativeSummer14

Need a speaker to energize your organization? Book Patrick this fall.

Can creativity cure obesity? #CreativeSummer14

Thinking smarter is creative #CreativeSummer14

“Dads and Grads” Ads Give Us the Sads About Cliches in Ads

Old time cough syrup labeling and the side effects of medical disclaimers

Make it easy, and they will come.

Add positioning to your menu—and hold the carbs

Return of the salesperson from hell

Outsource Marketing receives recycling award for fourth consecutive year

Do you respect your customer’s intelligence?

One resolution to keep: A marketing plan in 2009

I want a 404 goat. You should too.

The door to door salesman from hell

The new phone books are here! Oh, goody.

Responsible or not? Club Libby Lu

Marketing personalization tips and pitfalls

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