Patrick Byers, Author at Outsource Marketing

digital marketing

September 24, 2008

Marketing personalization tips and pitfalls

Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…

Patrick Byers 2

Responsible Marketing

July 21, 2008

Responsible or not? “Get Some Nuts” with Snickers

As the best selling candy bar of all time with annual sales of over $2…

Patrick Byers 4

branding Responsible Marketing

July 17, 2008

Walmart Rebrand: Starburst, asterisk, or sphincter?

Walmart offers always low prices, but at a cost. The company has been criticized on…

Patrick Byers 29

Responsible Marketing

July 3, 2008

Responsible Marketing is marketing without an *

We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…

Patrick Byers 8

Responsible Marketing

May 15, 2008

Friends don’t let friends do drive-by marketing

I occasionally receive little sandwich baggies containing a folded-up flyer and a few rocks thrown…

Patrick Byers 2

Responsible Marketing

May 13, 2008

10 ideas to simplify your marketing

1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…

Patrick Byers 8

announcement marketing planning outsource marketing Responsible Marketing

March 7, 2008

The responsible way to develop your marketing budget

In four conversations last week, I found myself talking about what to think about when…

Patrick Byers 2

branding

January 21, 2008

Business cards: Little billboards for everyone

Business cards are like mini-billboards: you only have a second or two to make an…

Patrick Byers 5

It's Fun to Be Good

Marketing personalization tips and pitfalls

Responsible or not? “Get Some Nuts” with Snickers

Walmart Rebrand: Starburst, asterisk, or sphincter?

Responsible Marketing is marketing without an *

Friends don’t let friends do drive-by marketing

10 ideas to simplify your marketing

The responsible way to develop your marketing budget

Business cards: Little billboards for everyone

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