Business cards are like mini-billboards: you only have a second or two to make an impression. But while billboards might help you raise awareness, your business card may help you drive sales.
In a digital world, it’s easy to turn your nose up something as pedestrian as a business card. But I have two big business card truth bombs for you:
Most companies need to be significantly more creative with their business cards (and spend more on design and printing). Irresponsible? Think again. What’s the most powerful form of marketing? You got it. Word-of-mouth. And when does that happen? Usually in-person.
>Crap cards = negative impression
>Plain cards = no impression
>Interesting cards = conversation
The rounded corners on my business card were pretty unique a decade ago but are more common now. We still get positive comments, but we’ll need to freshen them up sometime soon.
Consider breakthrough design, unique materials, alternate sizes and creating the possibility for interaction.
Everyone should get ’em, and I mean everyone. Why shouldn’t the teller, the bagger or the guy in the warehouse all carry business cards? Sure, they won’t hand many out, but then it won’t cost much, will it? It’s an inexpensive morale-builder that can pay dividends in employee retention and with prospective employee referrals. Besides, wouldn’t it be cool if you could have all your employees sharing your brand — your little billboards — with the world?
If you don’t love your business cards or your brand, it’s likely nobody else will, either. Learn more about your branding services.