Outsource Marketing Blog | B2B and B2C Marketing Since 1997

branding positioning

January 30, 2013

Add positioning to your menu—and hold the carbs

- - - I miss lunch most days. When I do, I usually end up…

Patrick Byers 2

announcement branding Responsible Marketing

January 21, 2013

15 things we learned in 15 years – the hard way

To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…

Patrick Byers 0

Responsible Marketing

May 3, 2012

Return of the salesperson from hell

I'm the proud owner of a new Chevy Volt, and I'm thinking of ordering a…

Patrick Byers 16

announcement Responsible Marketing

June 24, 2010

Outsource Marketing receives recycling award for fourth consecutive year

Each year, King County recognizes organizations that have made recycling and waste reduction a priority,…

Patrick Byers 0

Uncategorized

April 29, 2009

Do you respect your customer’s intelligence?

The wisdom of children always amazes me. On the way to Little League practice yesterday,…

Patrick Byers 8

Responsible Marketing

December 31, 2008

One resolution to keep: A marketing plan in 2009

A resolution to keep: A marketing plan in 2009 I often ask audiences "Are you…

Patrick Byers 5

branding fun

December 10, 2008

I want a 404 goat. You should too.

The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…

Patrick Byers 5

Responsible Marketing

October 23, 2008

The door to door salesman from hell

Yesterday, an office supplies salesperson from Quill darkened our doorstep at Outsource Marketing. It…

Patrick Byers 130

Responsible Marketing

October 22, 2008

The new phone books are here! Oh, goody.

As a teen, one of my favorite comedies was The Jerk starring Steve Martin.…

Patrick Byers 33

Responsible Marketing

October 21, 2008

Responsible or not? Club Libby Lu

My daughter turned four in August, but she's already becoming aware of fashion and…

Patrick Byers 9

digital marketing

September 24, 2008

Marketing personalization tips and pitfalls

Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…

Patrick Byers 2

Responsible Marketing

July 21, 2008

Responsible or not? “Get Some Nuts” with Snickers

As the best selling candy bar of all time with annual sales of over $2…

Patrick Byers 4

branding Responsible Marketing

July 17, 2008

Walmart Rebrand: Starburst, asterisk, or sphincter?

Walmart offers always low prices, but at a cost. The company has been criticized on…

Patrick Byers 29

Responsible Marketing

July 3, 2008

Responsible Marketing is marketing without an *

We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…

Patrick Byers 8

Responsible Marketing

June 4, 2008

Copywriting advice from “The Godfather of Gore”

#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…

Patrick Byers 1

Responsible Marketing

May 15, 2008

Friends don’t let friends do drive-by marketing

I occasionally receive little sandwich baggies containing a folded-up flyer and a few rocks thrown…

Patrick Byers 2

Responsible Marketing

May 13, 2008

10 ideas to simplify your marketing

1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…

Patrick Byers 8

announcement marketing planning outsource marketing Responsible Marketing

March 7, 2008

The responsible way to develop your marketing budget

In four conversations last week, I found myself talking about what to think about when…

Patrick Byers 2

branding

January 21, 2008

Business cards: Little billboards for everyone

Business cards are like mini-billboards: you only have a second or two to make an…

Patrick Byers 5

It's Fun to Be Good

Add positioning to your menu—and hold the carbs

Return of the salesperson from hell

Outsource Marketing receives recycling award for fourth consecutive year

Do you respect your customer’s intelligence?

One resolution to keep: A marketing plan in 2009

I want a 404 goat. You should too.

The door to door salesman from hell

The new phone books are here! Oh, goody.

Responsible or not? Club Libby Lu

Marketing personalization tips and pitfalls

Responsible or not? “Get Some Nuts” with Snickers

Walmart Rebrand: Starburst, asterisk, or sphincter?

Responsible Marketing is marketing without an *

Copywriting advice from “The Godfather of Gore”

Friends don’t let friends do drive-by marketing

10 ideas to simplify your marketing

The responsible way to develop your marketing budget

Business cards: Little billboards for everyone

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