Do you respect your customer’s intelligence?
April 29, 2009
Do you respect your customer’s intelligence?
The wisdom of children always amazes me. On the way to Little League practice yesterday,…
One resolution to keep: A marketing plan in 2009
December 31, 2008
One resolution to keep: A marketing plan in 2009
I often ask audiences "Are you happy with your marketing results?" Regardless of the number…
I want a 404 goat. You should too.
December 10, 2008
I want a 404 goat. You should too.
The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…
The door to door salesman from hell
October 23, 2008
The door to door salesman from hell
Yesterday, an office supplies salesperson from Quill darkened our doorstep at Outsource Marketing. It…
The new phone books are here! Oh, goody.
October 22, 2008
The new phone books are here! Oh, goody.
As a teen, one of my favorite comedies was The Jerk starring Steve Martin.…
Responsible or not? Club Libby Lu
October 21, 2008
Responsible or not? Club Libby Lu
My daughter turned four in August, but she's already becoming aware of fashion and…
Marketing personalization tips and pitfalls
September 24, 2008
Marketing personalization tips and pitfalls
Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…
Responsible or not? “Get Some Nuts” with Snickers
July 21, 2008
Responsible or not? “Get Some Nuts” with Snickers
As the best selling candy bar of all time with annual sales of over $2…
Walmart Rebrand: Starburst, asterisk, or sphincter?
July 17, 2008
Walmart Rebrand: Starburst, asterisk, or sphincter?
Walmart offers always low prices, but at a cost. The company has been criticized on…
Responsible Marketing is marketing without an *
July 3, 2008
Responsible Marketing is marketing without an *
We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…
Copywriting advice from “The Godfather of Gore”
June 4, 2008
Copywriting advice from “The Godfather of Gore”
#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…
Friends don’t let friends do drive-by marketing
May 15, 2008
Friends don’t let friends do drive-by marketing
I occasionally receive little sandwich baggies containing a folded-up flyer and a few rocks thrown…
10 ideas to simplify your marketing
May 13, 2008
10 ideas to simplify your marketing
1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…
Business cards: Little billboards for everyone
January 21, 2008
Business cards: Little billboards for everyone
Business cards are like mini-billboards: you only have a second or two to make an…
