Responsible Marketing August 7, 2008 How Responsible Marketing builds trustSome people think trust is gained through integrity only. Not so, says Steven M.R. Covey… Patrick Byers 1
Responsible Marketing August 6, 2008 If World Vision can do it, you can tooIn Big ideas, tiny budgets, I shared some of the good work World Vision is… Patrick Byers 7
Responsible Marketing August 5, 2008 A word of mouth campaign worth talking aboutWhen you plan your marketing, you need to know where customers and prospects go for… Patrick Byers 2
brandingResponsible Marketing August 4, 2008 Apple responds to censorship challengeLast week, Gawker reported that Apple had censored the cigarette from the Mad Men page… Patrick Byers 5
Responsible Marketing August 1, 2008 Responsible or not: Emotional manipulationA vast sector of modern advertising... does not appeal to reason but to emotion; like… Patrick Byers 6
Responsible Marketing July 31, 2008 When deceptive ads aren’t so deceptiveI enjoy marketing that rewards you for paying attention. Ads that leave you guessing. The… Patrick Byers 4
positioningResponsible Marketing July 30, 2008 Is CUIL the worst launch ever?Even though it just launched yesterday, by now you've probably heard of CUIL: the new… Patrick Byers 9
Responsible Marketing July 29, 2008 Does marketing need a heart?There are seven keys to Responsible Marketing. Most would agree the first four keys are… Patrick Byers 6
Uncategorized July 28, 2008 Mad Men returns: Don Draper v. Roy DraperMad Men, the critically-acclaimed AMC series about Madison Avenue advertising men returned last night. Twitter… Patrick Byers 1
Uncategorized July 25, 2008 Amid tough times, advertising looks backIt is a sociological fact that when times are tough, people turn to the past---to… Patrick Byers 6
announcement July 25, 2008 Dozens of comments lost for 7/21 – 7/24Due to an irrecoverable server crash, The Responsible Marketing Blog lost all posts and comments… Patrick Byers 0
Uncategorized July 24, 2008 Little changes can have big effectsI’m not sure why, but for some reason, The Tipping Point, by Malcolm Gladwell has… Patrick Byers 0
Responsible Marketing July 23, 2008 Love it or hate it: Jawbone viral video campaignSurely you are familiar with Jawbone, the makers of the excellent noise-canceling Bluetooth headsets for… Patrick Byers 5
Responsible Marketing July 22, 2008 Awards for sale: Not a rewarding experienceThe Ballard Agency has won plenty of awards in their 45 year history, but this… Patrick Byers 136
Responsible Marketing July 21, 2008 Responsible or not? “Get Some Nuts” with SnickersAs the best selling candy bar of all time with annual sales of over $2… Patrick Byers 4
Responsible Marketing July 18, 2008 Bite-sized Friday: Ads, an award and one bad videoWho needs a movie? If you have a website, video content can dramatically improve your… Patrick Byers 0
brandingResponsible Marketing July 17, 2008 Walmart Rebrand: Starburst, asterisk, or sphincter?Walmart offers always low prices, but at a cost. The company has been criticized on… Patrick Byers 29
Responsible Marketing July 16, 2008 Social media for social good interview on NetSquaredLast week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social… Patrick Byers 0
Responsible Marketing July 15, 2008 Responsible or not? Stripping for charityUsing social media to create social good is a good thing. But it's never quite… Patrick Byers 8
Responsible Marketing July 14, 2008 Can’t buy me love: Paid conversation seedingAuthenticity is the marketing buzzword du jour, and for good reason: There's a huge trust… Patrick Byers 8