marketing planningResponsible Marketing September 9, 2008 Are marketing best practices an oxymoron?Can best practices improve your marketing? Here's what a best practice is, according to Wikipedia:… Patrick Byers 2
Responsible Marketing September 8, 2008 MDA bail money update: Just nine days to go!With only nine days to go, I'm 60% of the way to raising my bail… Patrick Byers 0
Responsible Marketing September 8, 2008 Responsible or not? Ringling Brothers CircusI was surprised how excited I was to take my kids to "The Greatest Show… Patrick Byers 16
Responsible Marketing September 5, 2008 Advertising and PR work better togetherI've often found myself explaining the difference between Advertising and Public Relations---primarily, what to use… Patrick Byers 1
Responsible Marketing September 4, 2008 Responsible or not? Biker Babe MarketingAs marketers, we're always looking for creative ways to break through. Biker Babe Marketing is… Patrick Byers 1
Uncategorized September 3, 2008 Two creative offers that broke throughThree or four years ago, I received a promotional insert in an Amazon shipment for… Patrick Byers 1
Responsible Marketing September 2, 2008 An old way to simplify a complex ideaGetting a prospect's attention is tough enough, but let's say you are able to break… Patrick Byers 2
Responsible Marketing September 1, 2008 On the MDA Telethon . . . and my bail moneySeems the Jerry Lewis MDA Telethon has been on forever. Probably because the program first… Patrick Byers 0
Uncategorized August 29, 2008 Bite-sized Friday: The Network EffectYou've heard of the network effect before, haven't you? It's defined as "the phenomenon whereby… Patrick Byers 0
Responsible Marketing August 27, 2008 Responsible Reading: Marketing ManagementSeems every marketing book claims to offer the silver bullet---the marketing secret that guarantees incredible… Patrick Byers 0
fun August 26, 2008 I’m going to jail! Can you help me with bail?I'm innocent! Innocent I tell you! I have no idea what I did to deserve… Patrick Byers 5
Responsible Marketing August 25, 2008 Don’t let misplaced loyalties hold you backOur marketing assessments are a bit of a loss-leader but they give prospects the chance… Patrick Byers 1
Uncategorized August 21, 2008 Let’s fight vanity scams togetherI've been intrigued by the legs Awards for sale: Not a rewarding experience has had… Patrick Byers 52
Responsible Marketing August 19, 2008 Responsible or not? Visa’s Olympic sponsorshipIf you watched the Olympics, you've seen Visa's pervasive Go World ads. Morgan Freeman's distinctive… Patrick Byers 3
Uncategorized August 18, 2008 Are you ready to compete?Watching the greatest Olympians inspires. The competition is fierce, and to succeed at the highest… Patrick Byers 2
funResponsible Marketing August 15, 2008 Kissing a frog to help the environmentEarlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual… Patrick Byers 0
Uncategorized August 13, 2008 Vote for the dumbest viral marketing campaignA few weeks ago, I chatted with Dan Tynan regarding an article he was writing… Patrick Byers 3
Responsible Marketing August 12, 2008 Love it or hate it? “Kiss my Astra”Do you want to Kiss my Astra? I didn't think so. But Saturn's new campaign… Patrick Byers 4
Uncategorized August 11, 2008 Obama’s marketing prowess continues to impressWhether you are 'red' or 'blue,' you have to be green with envy when watching… Patrick Byers 9
Uncategorized August 8, 2008 What’s most important?Yesterday, I spoke about how competence and character are necessary to build trust, and it… Patrick Byers 4