Using social media to create social good is a good thing. But it’s never quite that easy, is it?
Strip2Clothe is a new Virgin Mobile promotion where anyone can submit “fun by not salacious” videos of themselves stripping in order to help clothe homeless youth.
From the Virgin Mobile YouTube channel:
Strip2Clothe is Virgin Mobile’s initiative to provide BRAND NEW clothing to homeless youth across the country. At Strip2Clothe.com, people (virtually) give the shirts off their backs to help homeless kids. Believe it or not, a set of new clothes can be an important first step towards getting off the streets and transitioning into a stable life.
By outfitting homeless kids with new clothing, we hope this basic necessity provides the confidence for them to stay in or return to school, apply for jobs, pursue mentors, and seek safe, healthy environments.
So, don’t just ‘take it off’ — take it ON — and show America’s homeless youth that you’re brave enough to help.
Here’s one of the most popular videos to date. Don’t worry, it won’t get you fired if you are at work.
As you might guess, this campaign has raised hackles for a number of reasons:
- It’s targeted to youth
- Many homeless youth are sexually exploited
- Some homeless advocates are saying homeless kids need shelter and safety more than they need clothing
- A number of the 150 organizations supporting homeless youth weren’t aware of the nature of the promotion and have found it distasteful
The videos are screened and no full nudity is allowed. To date, 64,417 donations have been made.
But it is stripping, and it is teenagers.
So, is Virgin Mobile’s Strip2Clothe responsible or not?
Comment below to share your thoughts.