digital marketingResponsible Marketing July 11, 2008 Bite-sized Friday: Chickens to ChinaBennett Gordon from the always good Utne Reader shared the following interview with Lucas Conley,… Patrick Byers 0
Responsible Marketing July 10, 2008 Big ideas, tiny budgetsBreakthrough creative agitates. It makes people uneasy, or angry. It might make you laugh or… Patrick Byers 2
Responsible Marketing July 9, 2008 Creativity outside the linesTo raise awareness regarding the AIDS pandemic in South Africa and commemorate World AIDS Day,… Patrick Byers 2
funResponsible Marketing July 8, 2008 Where the hell is the marketing?A movie filmed in 14 months, across 42 countries with a cast of thousands. No,… Patrick Byers 2
Responsible Marketing July 7, 2008 Yanks Thump Sox (and why casting matters)Prime rate to remain stable, Bernanke says By Gene Weingarten The Washington Post Sunday, June… Patrick Byers 0
funResponsible Marketing July 4, 2008 Independence Day advertising that breaks throughIndependence Day Sale advertising is seldom message responsible. The print ads are crowded and filled… Patrick Byers 1
Responsible Marketing July 3, 2008 Responsible Marketing is marketing without an *We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes… Patrick Byers 8
Responsible Marketing July 2, 2008 Taglines to live by: Can you guess who is who?Here's a pop quiz my partner Dan Murphy gave our team at yesterday's weekly Huddle.… Patrick Byers 0
Uncategorized July 1, 2008 Listen to your customers, or else!Netflix Profiles makes if possible for customers to share a movie queue with one or… Patrick Byers 4
branding June 30, 2008 The Etymology of Responsible Marketing, by Tim GirvinTim Girvin and I go back. Way back. Okay, not that far back. We were… Patrick Byers 2
Uncategorized June 27, 2008 How to launch a BMW over the AtlanticFirst, you build a huge ramp...taller than the Space Needle. And that's really what "The… Patrick Byers 2
Responsible Marketing June 26, 2008 Why corporate America should give a damnThe first two lines of Joan Jett's 80's song "Bad Reputation" go like this: I… Patrick Byers 2
Uncategorized June 25, 2008 Mad Men and AdAge: Where the truth liesIn Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was… Patrick Byers 6
announcementdigital marketingResponsible Marketing June 24, 2008 Responsible Marketing on socialmedia.alltop.comAlltop is the excellent blog aggregation site that offers "aggregation without aggravation" because it lists… Patrick Byers 0
Responsible Marketing June 24, 2008 OMFG: Responsible or not?For the uninitiated: OMG = "Oh my God." OMFG = The same, plus a strategically… Patrick Byers 3
digital marketingResponsible Marketing June 23, 2008 Using social media to create social goodAs you probably noticed, I'm not a big fan of slides full of bullets---it's mostly… Patrick Byers 15
Responsible Marketing June 19, 2008 Twittering for good and The History of EvilAs I've been preparing my presentation for PodCamp Seattle regarding how social media can be… Patrick Byers 5
Responsible Marketing June 17, 2008 No sh**, Sherlock: You need research and planningMy partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner's meeting… Patrick Byers 1
Responsible Marketing June 16, 2008 Cracker Barrel’s new promotion, and why context is keyFrom a contextual standpoint, I wonder just how responsible the Cracker Barrel's Greatest Family Road… Patrick Byers 2
Uncategorized June 13, 2008 A tribute to Tim Russert, Responsible JournalistBy now, you've heard about the tragic passing of Tim Russert, NBC News’ Washington bureau… Patrick Byers 1