positioning February 23, 2013 Can “cool” sell the Microsoft Surface?Does cool sell? Let’s take a closer look. Flashy ad featuring an equally flashy product… Patrick Byers 5
brandingpositioning January 30, 2013 Add positioning to your menu—and hold the carbsI wrote this years ago. While my eating habits have changed, my opinion on the… Patrick Byers 2
announcementbrandingResponsible Marketing January 21, 2013 15 things we learned in 15 years – the hard wayTo commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a… Patrick Byers 0
Uncategorized January 14, 2013 You cannot bore people into buying your product.One of my favorite quotes of all time. 'Nuff said. Patrick Byers 2
Responsible Marketing January 2, 2013 Fiat’s gangsta “motherhood” rap. Responsible or not?MPG this, mid-size luxury car that. So many car companies are content with aerial footage… Patrick Byers 1
Responsible Marketing December 21, 2012 Is cause-related marketing strategically responsible?In 1983, American Express coined the term "cause-related marketing" (CRM) when it embarked on a… Patrick Byers 0
Responsible Marketing December 18, 2012 Why Instagram’s new TOS are a POS, and you should delete your accountLove Instagram? Maybe not so much after you read their new terms of service (TOS): Some… Patrick Byers 0
Responsible Marketing December 5, 2012 Responsible gifting: How gift cards are greenEver get something you didn't want for the Holidays? Yeah, me too. Have you returned… Patrick Byers 0
Responsible Marketing November 26, 2012 Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian AmericansSo, when is it appropriate to leverage culture in a marketing campaign? Here’s an instance… Patrick Byers 0
Responsible Marketing November 21, 2012 Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differencesAccording to the Pew Research Center, “ immigrants themselves are still by far the dominant… Patrick Byers 0
Responsible Marketing November 20, 2012 Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in AmericaWhat does the rise of the Asian population in America mean in terms of marketing? And how… Patrick Byers 2
Responsible Marketing November 16, 2012 Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America You probably know that UCLA is the acronym for the University of California Los Angeles. You may not… Patrick Byers 2
Responsible Marketing October 31, 2012 ‘Mermaids’ makes big ratings splash: But was it ethical?It’s not the first time something like this has happened. ‘The War of the Worlds’… Patrick Byers 0
Uncategorized October 18, 2012 Show this video to the social media resistors in your companyIf you've ever done a speech on social media, or tried to sell your company… Patrick Byers 0
Uncategorized September 30, 2012 TripAdvisor’s smart campaign to drive word of mouthI've found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on… Patrick Byers 1
digital marketing September 5, 2012 The 10 Commandments of SEOSearch engine optimization is extremely simple but the waters are constantly muddied by misinformation spread… Patrick Byers 4
Uncategorized August 14, 2012 Should a 23-year-old run your social media?Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled "11 Reasons a… Patrick Byers 5
Uncategorized August 13, 2012 Follow us on Google+ for a chance to win tickets to see King Felix this WednesdayThe King is pitching this Wednesday and one lucky friend of Outsource Marketing will get… Patrick Byers 0
Responsible Marketing July 5, 2012 “Good deeds invite bad publicity” takes the bridge too farIs it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent… Patrick Byers 3
Responsible Marketing June 15, 2012 Dig deeperI just reconnected with an old friend, and he told me he recently hired a… Patrick Byers 1