brandingResponsible Marketing March 18, 2008 Your agency is not your brandDoes your website have a link on the bottom giving credit to the web developer?… Patrick Byers
brandingResponsible Marketing March 17, 2008 Should I drink a Guinness today?St. Patrick's Day on a Monday? Blasphemy! When in Dublin a few years ago, I… Patrick Byers 5
branding March 14, 2008 D2 Man swoops in to save Top-Flite’s sagging brandThink your company is too conservative to be creative? Think again. Top-Flite's fading brand desperately… Patrick Byers 1
brandingpositioning March 12, 2008 Gary Vaynerchuk on personal brandingMy partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since… Patrick Byers 2
brandingResponsible Marketing February 20, 2008 Toy safety and timingAs the father of two preschoolers under age five, I've been frustrated with the toy… Patrick Byers 1
branding February 19, 2008 The Star Wars franchise: Too much of a good thing?I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense,… Patrick Byers 4
brandingResponsible Marketing February 14, 2008 Southwest Airlines looking for luv in all the right places You gotta love Southwest Airlines. Known as the "Luv Airline," Southwest wears their heart… Patrick Byers 1
brandingResponsible Marketing February 11, 2008 SHIPOOPI! When bad ain’t so bad."Remember to honk when you drive by Vern Fonk." If you live in Washington or… Patrick Byers 12
brandingResponsible Marketing February 5, 2008 SalesGenie Super Bowl advertising: Better or worse?Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the… Patrick Byers 5
brandingResponsible Marketing February 2, 2008 Are advertisers going too far to break through?One day to Super Bowl Sunday and I'm wondering: a. Which ad will have us… Patrick Byers 2
brandingResponsible Marketing January 30, 2008 Preview Pepsi’s Super Bowl ad for the deafThis ad from Pepsi will air during the Super Bowl. Pepsi shows support for the… Patrick Byers 0
brandingResponsible Marketing January 24, 2008 Green cleaners that actually work?Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But… Patrick Byers 1
branding January 21, 2008 Business cards: Little billboards for everyoneBusiness cards are like mini-billboards: you only have a second or two to make an… Patrick Byers 5
brandingResponsible Marketing January 17, 2008 Help define the buzzword marketers love (and I hate)Each January, Interbrand shares its Best Global Brands 2007 report. They've been doing it for… Patrick Byers 10
brandingResponsible Marketing January 10, 2008 Is Target half pregnant with their eco-messaging?Whole Foods isn't the only place offering reusable shopping bags. Seems you can get them… Patrick Byers 2
brandingmarketing communicationsResponsible Marketing January 7, 2008 Multicultural marketing on the vergeHave you considered multicultural marketing yet? You should. Now. Seriously. Now. Soon, the minority will… Patrick Byers 1
brandingResponsible Marketing December 28, 2007 Love it or hate it: The Thomas Kinkade marketing machine My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it… Patrick Byers 3
brandingResponsible Marketing December 25, 2007 A little present from Coors to the worldSanta actually has nothing to do with this post, but how could I resist? The… Patrick Byers 0
brandingResponsible Marketing December 20, 2007 Happy Holidays. No. Really. We mean it."From everyday collection to environmental protection, Think Green. Think Waste Management." That's the tagline in… Patrick Byers 2
brandingnamingResponsible Marketing December 19, 2007 Ride the S.L.U.T. SayWa? If you live in the Seattle area, you've witnessed a naming blunder or two over… Patrick Byers 2